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浅谈百度优化之标题与描述的写法

发表日期:2018-08-15 10:28:41浏览次数:716 标签:百度包年 网站优化 无锡百度包年 无锡网站优化 

seo网站优化中的标题写法。很多站长朋友问我,网站的标题到底合格不合格,那么我写下这篇文章,建议大家看后可以在实践中研究一下,毕竟做SEO就是不断的测试,不断的研究。总看以前前人写的一些优化文章,难免优点过时。下面说说几个关键点:
SEO website optimization in the title writing. Many stationmaster friends ask me, the title of the site in the end qualified or unqualified, then I write this article, suggest that we can look at the practice of research, after all, do SEO is continuous testing, continuous research. Looking at some previous articles written by predecessors, it is hard to avoid being outdated. Here are some key points:

1:网站的标题中切莫不要含有非法用词,比如链接,QQ号码,电话号码,希奇古怪的标点符号等。众所周知,百度搜索引擎是十分讨厌链接的,如果你的标题中带有链接,拿文章来说,发布后,百度首先是审核,审核后合格才放出来,尤其是新网站,最好不要这样做。标题中带广告语是作为一个垃圾网站的代言,百度搜索会进行降权,有部分站长为了标题的突出,加如了像【 】 ★等,这也是很不恰当的,更加不符合百度优化守则。
1: Do not include illegal words in the title of the website, such as links, QQ numbers, phone numbers, strange punctuation marks, etc. As we all know, Baidu search engine is very disgusting links, if you have links in the title, take the article for example, after the release, Baidu is first audited, audited qualified to release, especially new sites, it is best not to do so. Title with advertising language is as a garbage site endorsement, Baidu search will be downgraded, some webmasters in order to highlight the title, such as [], etc., which is not appropriate, more do not conform to Baidu optimization code.

2:文章发布的时候,尽量手动替换一下关键词或者颠倒下顺序,拿一篇新闻举例:《中国九省市大雾笼罩致交通严重受阻 》那么我们可以修改为《全国9省市因大雾笼罩导致交通严重受阻》。毕竟大家的文章都是在其他门户采集或者复制粘贴过来的,就算你不修改文章内容,毕竟标题是必须改的!有研究显示:百度收录一篇同一标题的文章最多不超过3篇,也是权重比较高的网站。一篇标题完全一样的文章同时发布。一天内可能出现很多收录,但是慢慢你会发现,过了几天后权重小的网站收录的文章就掉下去了,甚至消失了,既没有流量,也对网站有害,或导致网站被降权。
2: When the article is published, try to manually replace the keywords or reverse the order, take a news example: "Heavy fog in nine provinces and cities in China caused serious traffic obstruction" then we can revise it to "Nine provinces and cities in the country due to heavy fog caused serious traffic obstruction". After all, everyone's articles are collected or copied and pasted in other portals, even if you do not modify the content of the article, after all, the title must be changed! An article with the same title will be issued at the same time.  Many entries may appear in a day, but slowly you will find that after a few days the weight of the small site entries on the article fell, or even disappeared, neither traffic, but also harmful to the site, or lead to the site was downgraded.

3:网站关键词: 基本上可以不用写了,因为百度站长社区的工程师LEE 已经证实百度已经丢弃了关键词标签。但是网站描述标签很重要。所以写好标题和描述是至关重要的,一般尽量设置比较冷的关键词,百度搜索出来很少的词做优化,效果十分明显。另外不得不提到的是:网站标题上的描述也是很重要的。比如:,表面看 大家以为是前面的“速途网”很重要,其实不然,现在百度对标题后面的说明甚至高过了第一行前面的文字,你甚至可以在百度搜索:“互联网行业媒体”都可以找到你的网站。
3: Website keywords: basically can not be written, because Baidu Stationmaster Community Engineer LEE has confirmed that Baidu has discarded the keyword tag. But website description tags are very important. So it is very important to write a good title and description, generally try to set the cold keywords, Baidu search out few words to optimize, the effect is very obvious. Another thing I have to mention is that the description on the title of the website is also very important. For example: look at the surface that people think is the front of the "speedway network" is very important, in fact, now Baidu's Title behind the explanation even higher than the first line of text, you can even search in Baidu: "Internet industry media" can find your site.

4:无论是网站标题,还是文章标题,建议设置短小,精,准。这样得到的权重会比较高。描述也是,不要写太多,四,五十字左右即可。对于有些公司企业站的标题全部设置一样是不合理的,整个网站,无论点击哪个产品,哪篇文章,都是同一个标题,这样会导致搜索引擎里出现大量相同的标题,对网站而言十分危险,降权,排名不高等等原因,就要修正了。
4: whether it is the title of the website or the title of the article, it is recommended that it be short, precise and accurate. This will get a higher weight. Description is also, do not write too much, four, fifty words or so. It is unreasonable for some companies to set all the titles of their corporate websites. Whatever product and article they click on is the same title. This will lead to a large number of the same titles in the search engine. It is very dangerous for the websites, and it will be revised for the reasons of lower ranking and lower weight.

5:在写网站标题和描述的时候尽量写你网站的中心思想,你所要推广的产品或内容必须符合网站的结构与目标。不要一个文章站的描述里写有下载,论坛等词汇。这些关键词显然与你的网站主站没有任何联系,没有关联的关键词无法给您的网站权重加分。
5: Write the title and description of the site as much as possible when writing the central idea of your site, you want to promote the product or content must conform to the site's structure and objectives. Do not write a downloaded, forums and other words in the description of an article station. These keywords obviously have nothing to do with your site's main site, no associated keywords can not give your site weight points.

6:多个频道的网站,标题尽量不要太重缝,必须分开写,可以适当的在标题后面加上主站的名字。多个分类栏目的标题写法:尽量把所在栏目的关键词放在最前面。比如: 你在写标题的时候可以去参照一些大网站设置,那些站的标题都是比较规范的。作为一个SEO人,一看就知道你的网站标题是否正确,是否合理。
6: Multi-channel websites, the title should not be too heavy sewing, must be written separately, you can properly add the name of the main site after the title.  The title of multiple classification columns is as follows: try to put the key words in the column first. For example: when you write a title, you can refer to some big website settings, the headlines of those stations are more standardized. As a SEO person, you can see if your website title is correct and reasonable.

上面所说的基本设置是针对百度优化所讲的,以后会给大家讲讲谷歌的标题写法,每个搜索引擎的规则算法不太一样,但是都大同小异。做SEO就是要实际的多操作,才能够得到最新的优化手段。而不是整天去看那些优化文章,在这里不得不提一下:一个网站在被搜索引擎收录良好的前提下,可以修改标题做优化。如果你网站快照不前,收录不更新,这样的站改标题是非常危险的。一旦修改后,百度是会把你当新站看待的!那么你有可能需要花上2,3个月才看到标题改变和排名变化的结果。好了,今天先聊到这里,下次我们再见
The basic settings mentioned above are for Baidu optimization, we will tell you about the title of Google, the rules and algorithms of each search engine are not the same, but are very similar. To do SEO is to have more practical operations to get the latest optimization. Instead of looking at those optimization articles all day long, I have to mention here: a website in the search engine included a good premise, you can modify the title to optimize. If your website snapshot is not included, it will be dangerous to change the title of the station. Once revised, Baidu will treat you as a new station! Then you may need to spend 2 or 3 months to see the results of headline changes and ranking changes. OK, let's talk to you first. Let's see you next time.

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