做为百度优化,经常接手新网站那也算是家常便饭了,而对于一个新网站而言,提高网站权重那是重中之重,因为一个新网站要想引起百度的重视,必然要做考虑一些环节上的问题,而这些问题其实也都是做为百度优化的基本操作流程罢了,只是很多百度优化新人都不是很了解,今天就来浅谈一下经过总结的一些技巧吧!
As Baidu optimization, often take over the new site that is a common meal, and for a new site, improve the weight of the site is the top priority, because a new site to attract Baidu's attention, it is necessary to consider some aspects of the problem, and these problems are in fact Baidu optimization as the basic operation process Well, just a lot of Baidu optimization newcomers are not very understanding, today to talk about some of the skills summarized it!

一,网站域名与程序
First, the domain name and procedure of the website.

一个新网站首先考虑的就是域名问题与程序问题,选择域名也要分析,域名当然最好包含你要做的关键词,比如58的,域名就是58.com,这样的域名一是方便用户记忆,二是方便搜索引擎判断。对于程序首先考虑就是选择静态网址,而且URL能短则短,如果非得要引用动态的路径,那也不要过多过杂,而且在网站布局时最好按照常规,也就是首页加频道页加栏目页加内容页等方式规定网址,目前百度还是喜爱按常规出牌的网站!
A new website is the first to consider the domain name and program issues, domain name selection should also be analyzed, of course, the best domain name contains the keywords you want to do, such as 58, the domain name is 58.com, such a domain name is convenient for users to remember, the second is convenient for search engines to judge. The first consideration for the program is to select a static site, and the URL can be short, if you have to refer to the dynamic path, it is not too complicated, and the layout of the site is best in accordance with conventional, that is, the home page plus channel pages plus column pages plus content pages and other ways to specify the URL, Baidu still likes to license the site according to conventional!

二,导航
Two, navigation

这个导航其实应该放在上面来说的,但是在这我却要详说,一个网站的导航非常重要,这就和我们在商场买东西是一样一样的,如果商场里没有标明哪个区域是什么物品,你能找到你想到的东西吗?就算是找到那也要很费时费劲吧。
This navigation should actually be on top, but here I'm going to go into detail. Navigation of a website is very important, just like shopping in a mall. If there's no area in the mall that says what's in it, can you find what you're thinking? Even finding it takes time and effort.

那么对于导航要如何去设计,其实也很简单,就是要突出,一个栏目有一个导航,能让用户知道自己怎么去进入,导航也就是引导用户的一种方式,很多用户 进入一个网站时都是先从导航看起的,因为他们要找路标,导航就是路标。而且导航的作用不单单是路标那么的简单,导航还要布局好关键词,这样不单可以引导用 户,更能引导搜索引擎。
So how to navigate to design, in fact, is also very simple, is to highlight, a column has a navigation, let users know how to enter, navigation is a way to guide users, many users enter a website is first from the navigation, because they want to find a landmark, navigation is a landmark. And the role of navigation is not only as simple as a landmark, navigation also need to lay out the keywords, so that not only can guide users, but also can guide the search engine.

三,标题与描述
Three, title and description

一个网站的标题与描述是很重要的,那么对于标题与描述的撰写与优化,其实在百度搜索引擎指南当 中已经做出了详细的指导了,在这刘宇凡就闲谈一两句吧,对于标题的描写,首先要注意一个点,就是千万不要堆积关键词,因为百度分词已经很成熟了,只要把主 要的关键词放在前面,然后在选择相关的,相对的,这样进行编写即可,百度中文分词会自动帮你匹配的。对于描述的撰写非常重要,描述注意几个点,就是你的关 键词加你的业务再加你的详细方式,这样进行撰写即可。标题与描述的撰写切莫过长过繁,简单突出重点就好!
The title and description of a website is very important, so for the title and description of the writing and optimization, in fact, in the Baidu search engine guide has made a detailed guide, in this Liu Yufan chat about a sentence or two, for the description of the title, the first thing to note is that do not pile up keywords, because Baidu points Words are already mature, as long as the main keywords put in front, and then choose the relevant, relative, so you can write, Baidu Chinese word segmentation will automatically help you match. It's important to write descriptions. Note a few things about descriptions, which are your keywords plus your business plus your detailed way of writing. The writing of title and description should not be too long and complicated.

四,网站内容
Four, website content

一个网站要想留住用户,就必然要有强大的内容做基根。那对于内容而言,其实也是很纠结的,这里我把内容分为原创与伪原创两 个部分,原创虽好,但是费时费力费人,所以很多人就选择了伪原创。但是大家要明白原创是搜索引擎判断一个网站好与不好的标准之一,所以做好原创还是很有必 要的,只是原创之于完全是可以适当做一些伪原创的,在这里原创与伪原创的数量是有一定技巧的,原创应该是一个网站的百分之七十,伪原创可以是百分之三十。
If a website wants to retain users, it is bound to have strong content to be the basis. That for the content, in fact, is also very entangled, here I divide the content into original and pseudo-original two parts, the original is good, but time-consuming and laborious, so many people choose pseudo-original. But everyone should understand that originality is one of the criteria for the search engine to judge whether a website is good or bad, so it is necessary to do a good job of originality, but originality is entirely possible to do some pseudo-originality, where the number of originality and pseudo-originality is a certain skill, originality should be 70% of a website, pseudo-originality. originality can be thirty percent.

如果你非得要我算上采集内容,那好吧,自己考虑这个比率吧!
If you need me to collect the content, well, consider the ratio yourself.

五,锚文本
Five, anchor text

锚文本大 家都知道它的重要性,一个网站的权重值很大部分都来自于锚文本。而一个新网站建立锚文本时是需要注意的,先说一下首页锚文本,那么在布局首页时,很多新手 肯定会堆积关键词与设置多个关键词锚文本链接到首页,其实这种方式是有误区的,因为首先过多的堆积会导致新网站不受百度的信任,其次链接多个关键词锚文本 到首页时,会分散网站的权重值,所以首页锚文本一定要适当。
Anchor text is known to be important, and a site's weight comes largely from the anchor text. And a new site to build anchor text is to pay attention to, first talk about the home anchor text, then in the layout of the home page, many novices will certainly pile up keywords and set up a number of keyword anchor text links to the home page, in fact, this way is wrong, because the first excessive accumulation will lead to the new site is not trusted by Baidu, its Link multiple keyword anchor text to the home page, will scatter the weight of the site, so the home anchor text must be appropriate.

再来说文章中的锚文本,大家都知道百度如今对分页与文章页的权重值是越来越重视了,文章中的锚文本还是和首页锚文本有一定的区别的,因为文章中的锚 文本多数是针对关键词来做的,那么一篇文章中最好锚文本不要超过四个,就算是内链都不要太多,不然百度会爬晕的,而且文章锚文本不要多个关键词指向同一个 地址,这样也会令搜索引擎出现错误的判断。
In addition, the anchor text in the article, we all know that Baidu is now more and more attention to the weight of the page and the article page, the anchor text in the article or the home page anchor text has a certain difference, because most of the anchor text in the article is done for keywords, then the best anchor text in an article should not exceed four, Even if the chain is not too much, or Baidu will crawl dizzy, and article anchor text do not point to more than one keyword to the same address, which will also make the search engine wrong judgment.

六,友情链接
Six, friendship links

都知道友情链接的 好处,但是友情链接也不能随便加的,如果你的是一个新的网站,那么我建议还是不要过快的添加友情链接,如果你的网站有了一定的权重后,也就是百度已经收录 过十了,外链也有几十了,这样就可以适当去找友情链接了。很多人问为什么一个新的网站不要过快找友链,其实这很好解释,这个就如同,你在交朋友过程中,如 果你一下子就认识十几,几十个人的话,那么请问,你能记住他们吗?那么你对他们当中的哪个印象好?我想应该没有一个,所以新网站一旦过快交换链接,那么就 等于加快了百度权重的传递,而你的是一个新网站,一点权重都还没有,这样网站就会被百度视为网站不利于传递权重,导致百度会给我一定时间的考核期,这样就 得不偿失了,所以刘宇凡建议新网站换友情链接之时要考虑自身网站的权重承受问题。
We all know the benefits of friendship links, but friendship links can not be added casually, if you are a new site, then I suggest not too fast to add friendship links, if your site has a certain weight, that is, Baidu has included ten, there are dozens of outside chains, so you can appropriately find friendship.  Links. Many people ask why a new website should not look for friends too quickly, which is a good explanation, this is like, you make friends in the process, if you know more than a dozen, dozens of people at a time, then ask, can you remember them? So what impression do you have of them? I think there should be no one, so a new website. Once too fast exchange links, it is tantamount to speeding up the transfer of weight Baidu, and you are a new site, a little weight has not yet, so the site will be regarded as Baidu site is not conducive to transfer weight, leading to Baidu will give me a certain period of assessment, so it is worthwhile to lose, so Liu Yufan suggested a new site friendship chain. Then we should consider the weight bearing problem of our website.

七,外部链链
Seven, external chain chain

一说到外链,很多百度优化都很头疼,因为发外链实在是太费时间太枯燥了,而且发外链非常烦,我想这也是每一个站长都有共鸣的。深圳百度优化刘宇凡在这里要说的是不管你是百度优化还是站长,外链都是一个基本工作与不断去研究的技术问题,所以请各位淡定。
Speaking of the outer chain, a lot of Baidu optimization are headaches, because the hair outer chain is too time-consuming and boring, and hair outer chain is very annoying, I think this is also every stationmaster has resonance. Shenzhen Baidu optimization Liu Yufan here to say that whether you are Baidu optimization or stationmaster, outside the chain is a basic work and constantly to study the technical issues, so please calm down.

一个网站要想快速提高排名与权重,那么外链是一个很好的方式。获得外链的方式非常多,那么刘宇凡在这里就主要说两个方法,其一就是购买链接,其二就是软文链接。
A website wants to quickly improve the ranking and weight, then the external chain is a good way. There are many ways to get outside the chain, so Liu Yufan here mainly said two methods, one is to buy links, the second is soft links.